---
title: Why Water-Activated Tape Is an Ideal Fit for E-Commerce (Clone)
description: Better Packages has become the worlds leading manufacturer of water activated tape dispensers, and have been in business for over 95 years.
image: https://blog.betterpackages.com/hubfs/Imported_Blog_Media/AdobeStock_47545527-Aug-17-2023-02-23-47-1209-PM.jpeg
---

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# Why Water-Activated Tape Is an Ideal Fit for E-Commerce (Clone)

 By: [Better Packages](https://blog.betterpackages.com/blog/author/better-packages) on June 8th, 2019

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E-commerce selling has become increasingly important to customers and to businesses' revenue stream. This increase in revenue and shipping volume amplify the importance of making sure quality is paramount in all areas of the fulfillment process. [Water-activated tape](http://www.betterpackages.com/details.cfm?modelID=34) (also known as gummed tape, Kraft paper tape, reinforced paper tape) is designed to create superior seal on your corrugated cartons while providing advantages other carton sealing methods do not.  Better Packages’ water-activated tape dispensers offer companies peace of mind in the packaging and shipping process and also ensure customer satisfaction upon delivery.

![E-commerce shipping tape](https://blog.betterpackages.com/hs-fs/hubfs/Imported_Blog_Media/AdobeStock_47545527-Aug-17-2023-02-23-47-1209-PM.jpeg?width=700&name=AdobeStock_47545527-Aug-17-2023-02-23-47-1209-PM.jpeg "E-commerce shipping tape")

 

## **Proven Results**

With the surge of e-commerce, industry-leading companies have been making the switch from pressure sensitive tape to water-activated tape. [Companies typically make the switch for a number of reasons](https://blog.betterpackages.com/is-your-business-using-the-right-packaging-tape), with productivity being high up on the list. One large customer made the switch to increase productivity and shipped millions of packages this past holiday season. As you can imagine, packers physically sealing that many cartons using a hand-held tape gun would be exhausted. Studies prove that carton sealing productivity is 21% higher when using a gummed tape dispenser and gummed paper tape versus a hand-held tape gun and pressure-sensitive tape. Further, just one strip of water-activated shipping tape is all that’s needed to seal a carton properly.

**Theft Prevention**

When sealing a carton with regular plastic packing tape, the tape just sits on top of the box. This creates a weak seal that makes the tape easy to remove. Theft during the transport process is far too common with packages sealed this way. One can simply press down on the box and slide a hand in to remove contents from the carton without any visual damage being done to the carton itself. Water-activated paper tape only requires one strip to secure a carton. Each strip of tape literally bonds to the carton. If someone tries to tear or open the package, tamper evidence will be easily detected.

 

## **Better Packages® and Central Brand® Water-Activated Tape**

Better Packages manufactures a full line of gummed tape dispensers. Our parent company, [Intertape Polymer Group (IPG)](http://www.itape.com/) manufactures Central® brand water activated tape. Both companies have been in business nearly 100 years, satisfying loyal customers by fulfilling their packaging needs.

**Want to learn more about Better Packages Water Activated Tape Dispensers? Take a look at the chart below to find the best-gummed tape dispenser for you. **

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