For example, bikes are fairly expensive and easy to steal, which makes them a favorite target of thieves. They are also oddly shaped and subject to damage. These factors and others make it important that they be properly packaged. Unfortunately, as the number of orders that retailers are handling climbs, it is not uncommon for packers to start taking shortcuts.
And, the challenges are magnified for businesses that are new to shipping bikes. They want to do it right, but like all companies, want to save money where they can.
It is important for businesses to carefully consider how they ship bicycles and bike parts. Why? There are a number of reasons. One is that many bike components — wheel spokes, shift mechanisms, etc. — are subject to damage in transit. Another, as noted above, is that bikes are attractive to thieves, and those in poorly sealed packages that make it easy for criminals to “tear and go” are even more so.
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Also, if damage or theft occurs, a company can lose more than just the cost of the bicycle. Unhappy customers may be quick to share their displeasure through social media, which can do long-term damage to a business’s reputation.
Here are three proven tactics for helping ensure that the bicycles you ship reach their destination safely and damage-free:
While it may cost a little more to ship a bicycle the right way, the cost of failing to do so can be much higher. You can help control the “right way” cost by making it fast and efficient for packers to prepare a bike for shipment. For example, if you use WAT, you should be sure that you are using the right dispenser for your needs. (Use our flowchart to help with your decision.) You should also take steps to maximize packing station safety and efficiency.
Finding the right carrier for your shipments is crucial as well. Bulk shipping through a major carrier may be the best option in some cases, while working with a niche carrier may make more sense in others.
The great thing about the time and effort you put into updating your bicycle shipping practices is that those processes will continue to pay dividends for years to come. Interested in learning more about water-activated tape, water-activated tape dispensers, and other products to meet your shipping needs? Contact us today!
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