Inbound Marketing Blog

This content was updated on December 8, 2022.

Supporting its corporate sustainability efforts, Interape Polymer Group, Better Packages’ parent company, announced that its line of Water-Activated Paper Tapes (unreinforced) has been certified recyclable.

Whether you are starting a business or adding a new offering to your product line, it is important to consider how you will package items for shipping. In particular, the type of carton you use is crucial. Many businesses choose cardboard boxes, but are they right for your needs?

For e-commerce businesses, packaging is a significant expense. Consequently, the choices you make regarding the materials you use can have a big impact on profitability. Two popular options are padded envelopes and boxes. Which is the better choice for your operation? That depends on a number of factors.

The e-commerce supply chain, for all its sophistication, is a violent place if you are a carton that must get from point A to Point B. You are handled by many people who may throw you around without much thought to your importance as a customer’s “first impression”. This carton on your customer’s doorstep is his or her first interaction with your company – so make it a good one. Ship your merchandise in a sturdy and well-packaged container – a corrugated one.

Sending holiday gifts to key clients and referral sources is a great way to show your company’s appreciation. Make sure these gifts survive the journey and showcase your good wishes by choosing, packing and shipping them correctly.

E-commerce shippers wanting to seal cartons quicker, more economically and securely want to use water-activated tape (WAT). These are the conclusions of an independent test by SGS North America (SGS). SGS is an industry-leading testing and verification company. Intertape Polymer Group (IPG)and its brand, Better Packages, commissioned the tests to help customers compare the carton sealing performance of water-activated tape (WAT) and plastic, pressure sensitive tape (PST).

Now is the time to gear up for the holiday shipping rush.

Shipping wine can be a delicate and tricky business. Since a 2005 decision by the Supreme Court, more and more states have allowed out-of-state licensed wineries and wine brokers to ship wine. In fact, only six states (Delaware, Alabama, Oklahoma, Mississippi, Rhode Island and Utah) now prohibit direct to consumer wine shipments according to the Wine Institute, the advocacy group for California’s wineries and affiliated businesses.