As a result of the explosion in e-commerce selling, many businesses have begun using water-activated tape (WAT) to seal their shipping cartons. Some people initially resist using WAT because they think that plastic, pressure sensitive tape (PST) is less expensive to use. If, however, one looks beyond the “cost per foot” equation of using PST vs WAT, there are so many benefits to using water-activated tape that it may be worth your while to switch. This post will discuss some of the benefits of water-activated packaging tape.
There are two primary types of packing tape that are used to seal cartons: plastic pressure-sensitive tape and paper water-activated tape. Each has different physical properties, methods of application, appearance, and performance. It is important that companies go beyond simple decision drivers like cost and availability, and consider how these attributes can impact their operations.
If you are shipping cartons directly to your customers, you know the importance of choosing proper packaging to ensure the safety of your products throughout the fulfillment process.
When evaluating what type of packaging tape will best meet a company’s needs, it is important to look at how plastic pressure-sensitive tape and paper water-activated tape compare in key characteristics and benefits.
