If your company sells luxury goods like cosmetics, handbags, higher-end apparel and other costly items online, you face unique shipping challenges. In particular, theft is an issue that can take a bite out of your profits.
Jewelry sales in the U.S. continue to skyrocket. GIA, a leading worldwide authority on diamonds and other stones, quoted a Mastercard-SpendingPulse survey in noting that holiday spending in particular increased nearly six percent last year. If your company seeks to capitalize on rapid jewelry industry growth, how you pack and ship your merchandise is critical.
If you are shipping cartons directly to your customers, you know the importance of choosing proper packaging to ensure the safety of your products throughout the fulfillment process.
Would someone buy a 5 carat diamond online? Or a strand of pearls? Leading companies in the jewelry business like Tiffany, Harry Winston and Mikimoto say yes. And they are already positioning themselves to take advantage of this accelerating trend. Others in the luxury jewelry business are jumping on the bandwagon too, as industry insiders forecast a growing trend towards online luxury jewelry sales.
Businesses regularly shipping expensive items like jewelry understand how important it is to keep the items protected throughout the transportation process. Maintaining security can be quite challenging since the packages pass through several hands before ultimately reaching the recipient. One way to minimize this risk is to make sure you use effective shipping materials. Reducing the risk of loss or theft protects your business’ reputation and minimizes the product replacement and reshipping costs.