--- title: Why Water-Activated Tape is the Best Choice for Automotive Aftermarket Retailers description: Automotive retailers turn to water-activated tape to ensure the safe delivery of their aftermarket parts. Learn more in this post. image: https://blog.betterpackages.com/hubfs/Imported_Blog_Media/Why-WAT-is-the-Best-Choice-for-Automotive-Aftermarket-Retailers-2.jpg --- [800.474.8273](tel:+1800.474.8273)  |  [Distributors Login](https://www.betterpackages.com/distributors-only/)  |  [Distributors Locator](https://www.betterpackages.com/distributors/)  |  [Shop Account](https://www.betterpackages.com/my-account/)  |  [Cart](https://www.betterpackages.com/cart/)  |  [Contact Us](https://www.betterpackages.com/contact/) [![Better Packages, Inc.](https://cdn2.hubspot.net/hub/1601908/hubfs/social-suggested-images/logo.png?width=256&height=96&name=logo.png)](https://www.betterpackages.com/) - [Products](https://www.betterpackages.com/products/) - [Curby® Sustainable Packaging](https://www.betterpackages.com/products/#curby-sustainable-packaging/) - [Manual Water-Activated Tape Dispensers](https://www.betterpackages.com/products/#manual-water-activated-tape-dispensers) - [Electric Water-Activated Tape Dispensers](https://www.betterpackages.com/products/#electric-water-activated-tape-dispensers) - [Inkjet Systems](https://www.betterpackages.com/products/#inkjet-systems) - [Water-Activated Tape](https://www.betterpackages.com/products/#water-activated-tape) - [Parts](https://www.betterpackages.com/products/#parts) - [Carton Sealing Machines](https://www.betterpackages.com/products#carton-sealing-machines) - [Need Help Finding a Model?](https://www.betterpackages.com/find-a-model/) - [Parts & Service](https://www.betterpackages.com/parts-and-service/) - [Buy Better Pack Parts Online](https://www.betterpackages.com/parts) - [Buy Interpack Parts Online](https://www.betterpackages.com/part-category/interpack/) - [Parts Drawings and Operator Manuals](https://www.betterpackages.com/parts-drawings-and-operator-manuals/) - [Set-up, Operation, and Maintenance Videos](https://www.betterpackages.com/tape-dispenser-videos/) - [Preventive Maintenance Tips](https://www.betterpackages.com/preventive-maintenance/) - [Service and Repair Request](https://www.betterpackages.com/service-repair/) - [Troubleshooting Tips](https://www.betterpackages.com/water-activated-tape-dispenser-troubleshooting/) - [Warranty Registration](https://www.betterpackages.com/warranty-information/) - [Warranty Registration](https://www.betterpackages.com/warranty-information/) - [Industries](https://www.betterpackages.com/industries/) - [Automotive Aftermarket Parts](https://www.betterpackages.com/automotive-aftermarket-parts/) - [B2B E-Commerce](https://www.betterpackages.com/ecommerce-packaging/) - [Beauty and Cosmetics](https://www.betterpackages.com/beauty-and-cosmetics/) - [Electronics and Computers](https://www.betterpackages.com/electronics-and-computers/) - [Home Goods](https://www.betterpackages.com/home-goods/) - [Jewelry](https://www.betterpackages.com/jewelry/) - [Luxury Goods](https://www.behttps://www.betterpackages.com/luxury-goods/tterpackages.com/endure-environmental-extremes/) - [Sporting Goods](https://www.betterpackages.com/sporting-goods/) - [Resources](https://www.betterpackages.com/industries/) - [About](https://www.betterpackages.com/automotive-aftermarket-parts/) - [Who We Are](https://www.betterpackages.com/ecommerce-packaging/) - [Safety Matters](https://www.betterpackages.com/beauty-and-cosmetics/) - [Is Your Business Using The Right Packaging Tape?](https://www.betterpackages.com/electronics-and-computers/) - [FAQs](https://www.betterpackages.com/home-goods/) - [Carton Sealing Options](https://www.betterpackages.com/jewelry/) - [SGS Tape Tests and Studies](https://www.behttps://www.betterpackages.com/luxury-goods/tterpackages.com/endure-environmental-extremes/) - [Blog](https://blog.betterpackages.com/blog) [![Better Packages, Inc.](https://cdn2.hubspot.net/hub/1601908/hubfs/social-suggested-images/logo.png?width=256&height=96&name=logo.png)](https://www.betterpackages.com/) - [Products](https://www.betterpackages.com/products/) - [Curby® Sustainable Packaging](https://www.betterpackages.com/products/#curby-sustainable-packaging/) - [Manual Water-Activated Tape Dispensers](https://www.betterpackages.com/products/#manual-water-activated-tape-dispensers) - [Electric Water-Activated Tape Dispensers](https://www.betterpackages.com/products/#electric-water-activated-tape-dispensers) - [Inkjet Systems](https://www.betterpackages.com/products/#inkjet-systems) - [Water-Activated Tape](https://www.betterpackages.com/products/#water-activated-tape) - [Parts](https://www.betterpackages.com/products/#parts) - [Carton Sealing Machines](https://www.betterpackages.com/products#carton-sealing-machines) - [Need Help Finding a Model?](https://www.betterpackages.com/find-a-model/) - [Parts & Service](https://www.betterpackages.com/parts-and-service/) - [Buy Better Pack Parts Online](https://www.betterpackages.com/parts) - [Buy Interpack Parts Online](https://www.betterpackages.com/part-category/interpack/) - [Parts Drawings and Operator Manuals](https://www.betterpackages.com/parts-drawings-and-operator-manuals/) - [Set-up, Operation, and Maintenance Videos](https://www.betterpackages.com/tape-dispenser-videos/) - [Preventive Maintenance Tips](https://www.betterpackages.com/preventive-maintenance/) - [Service and Repair Request](https://www.betterpackages.com/service-repair/) - [Troubleshooting Tips](https://www.betterpackages.com/water-activated-tape-dispenser-troubleshooting/) - [Warranty Registration](https://www.betterpackages.com/warranty-information/) - [Warranty Registration](https://www.betterpackages.com/warranty-information/) - [Industries](https://www.betterpackages.com/industries/) - [Automotive Aftermarket Parts](https://www.betterpackages.com/automotive-aftermarket-parts/) - [B2B E-Commerce](https://www.betterpackages.com/ecommerce-packaging/) - [Beauty and Cosmetics](https://www.betterpackages.com/beauty-and-cosmetics/) - [Electronics and Computers](https://www.betterpackages.com/electronics-and-computers/) - [Home Goods](https://www.betterpackages.com/home-goods/) - [Jewelry](https://www.betterpackages.com/jewelry/) - [Luxury Goods](https://www.behttps://www.betterpackages.com/luxury-goods/tterpackages.com/endure-environmental-extremes/) - [Sporting Goods](https://www.betterpackages.com/sporting-goods/) - [Resources](https://www.betterpackages.com/industries/) - [About](https://www.betterpackages.com/automotive-aftermarket-parts/) - [Who We Are](https://www.betterpackages.com/ecommerce-packaging/) - [Safety Matters](https://www.betterpackages.com/beauty-and-cosmetics/) - [Is Your Business Using The Right Packaging Tape?](https://www.betterpackages.com/electronics-and-computers/) - [FAQs](https://www.betterpackages.com/home-goods/) - [Carton Sealing Options](https://www.betterpackages.com/jewelry/) - [SGS Tape Tests and Studies](https://www.behttps://www.betterpackages.com/luxury-goods/tterpackages.com/endure-environmental-extremes/) - [Blog](https://blog.betterpackages.com/blog) Distributors Login Distributors Locator Shop Account Cart Contact Us - Categories - Follow Us [Subscribe](https://learn.betterpackages.com/subscribe) - [Automotive](https://blog.betterpackages.com/blog/topic/automotive) - [Better Packages](https://blog.betterpackages.com/blog/topic/better-packages) - [Corrugated Cartons](https://blog.betterpackages.com/blog/topic/corrugated-cartons) - [E-Commerce](https://blog.betterpackages.com/blog/topic/e-commerce) - [Fine Jewelry](https://blog.betterpackages.com/blog/topic/fine-jewelry) - [Furniture](https://blog.betterpackages.com/blog/topic/furniture) - [Maintenance](https://blog.betterpackages.com/blog/topic/maintenance) - [Packing & Shipping Tips](https://blog.betterpackages.com/blog/topic/packing-shipping-tips) - [Pharmaceuticals](https://blog.betterpackages.com/blog/topic/pharmaceuticals) - [Sporting Goods](https://blog.betterpackages.com/blog/topic/sporting-goods) - [Tape Dispensers](https://blog.betterpackages.com/blog/topic/tape-dispensers) - [Water-Activated Tape](https://blog.betterpackages.com/blog/topic/water-activated-tape) - - [  View All Posts](https://blog.betterpackages.com/blog) [Subscribe](https://learn.betterpackages.com/subscribe) [Automotive](https://blog.betterpackages.com/blog/topic/automotive) | [Water Activated Tape](https://blog.betterpackages.com/blog/topic/water-activated-tape) # Why Water-Activated Tape is the Best Choice for Automotive Aftermarket Retailers By: [Better Packages](https://blog.betterpackages.com/blog/author/better-packages) on October 25th, 2018 Print/Save as PDF - Share: - - - - - [mailto:?body=https://blog.betterpackages.com/blog/why-wat-is-the-best-choice-for-automotive-aftermarket-retailers](mailto:?body=https://blog.betterpackages.com/blog/why-wat-is-the-best-choice-for-automotive-aftermarket-retailers) #### ![Why WAT is the Best Choice for Automotive Aftermarket Retailers](https://blog.betterpackages.com/hs-fs/hubfs/Imported_Blog_Media/Why-WAT-is-the-Best-Choice-for-Automotive-Aftermarket-Retailers-2.jpg?width=711&name=Why-WAT-is-the-Best-Choice-for-Automotive-Aftermarket-Retailers-2.jpg) #### **Are you meeting your customers’ expectations? The automotive experts who use aftermarket parts and accessories to repair or enhance their vehicles have high standards - for their own projects and for the vendors they work with. They expect the packages they receive from automotive aftermarket retailers to reflect the investment they made in the parts.** If you are not ensuring that your merchandise arrives in excellent condition, you may be losing business. And in a highly competitive industry like auto parts, even a few shipping mistakes can have a long-term impact on your business’ reputation and success.  As an automotive retailer, you know that [shipping parts is difficult](https://inbound.betterpackages.com/blog/top-5-reasons-shipping-automotive-parts-is-difficult). So, how do you create a positive impression with the customer who receives your shipment?  It starts with using [quality packing materials and practices](https://inbound.betterpackages.com/blog/proper-packaging-a-key-to-success-in-the-automotive-aftermarket).  That means you need to choose high-quality cartons that are the right size and shape for the items you are shipping. It also means you need to be sealing them in a way that [looks neat and clean](https://inbound.betterpackages.com/blog/4-powerful-benefits-of-branded-water-activated-tape), and that keeps them secured until they are opened by the recipient. **Why Successful Automotive Aftermarket Retailers Use Water-Activated Tape** To succeed as an automotive aftermarket parts retailer, you can’t leave anything to chance.  Using whatever materials you have lying around in the warehouse to package your merchandise and then hoping that the items arrive undamaged is not a good strategy. Instead, you need to look closely at your shipping practices to see what you are doing well and what you could be doing better.  For many companies, sealing shipping cartons is a significant difficulty in the auto parts shipping process. Some types of tape simply [don’t produce the results needed](https://inbound.betterpackages.com/blog/sgs-independent-study). What these companies discover when they do a little research is that [water-activated tape (WAT)](https://www.itape.com/en/products/water-activated-tape) delivers benefits on many levels.   --- *Interested in learning about an automotive company that made the switch?* *[Read our case study.](https://blog.betterpackages.com/better-packages-automotive-industry-case-stud)* ---   - **WAT helps automotive aftermarket retailers address their physical packing challenges.** Water-activated tape (also called paper tape, gummed tape, and Kraft tape) has a strong seal that keeps packages from opening accidentally during shipment and protects their contents. The physical bond it creates with the carton’s surface is also tamper-evident, which helps prevent “press and grab” thefts. - **WAT is a very cost-effective option for sealing packages.** Its one-strip-sealing capability means you use less of it when compared to other types of tape. And, a high-quality [water-activated tape dispenser](https://inbound.betterpackages.com/blog/manual-vs.-electric-tape-dispenser-which-is-better) will last for many years, producing significant [return on your investment](https://inbound.betterpackages.com/blog/4-ways-to-increase-your-packaging-roi). - **WAT can help you present a polished image that impresses your customers.** Packages sealed with a single strip of WAT have a “finished” look that is difficult to achieve with other tape. - **WAT can be printed with your logo or other branding to help spread the word about your company.** This lets you do some “mobile advertising” without having to pay for expensive printed boxes. And, ultimately it can create a positive loop: as people see the [cartons with your branding](https://inbound.betterpackages.com/blog/4-powerful-benefits-of-branded-water-activated-tape) and check out your offerings online, your business grows and you ship more cartons, which are seen by even more people… and so it goes. ### Leveraging Every Competitive Advantage When you look at the business leaders in any industry, it is the companies that pay attention to the details that are at the top of the list. Automotive aftermarket retailers are no different.  From [saving money](https://inbound.betterpackages.com/blog/how-to-save-money-when-shipping-automotive-parts) to creating brand awareness, the way you ship your merchandise can have a positive impact on your business. And, it is easy to make simple shifts in your shipping process to [allow your business to start capitalizing on the many benefits of water-activated tape](https://inbound.betterpackages.com/is-your-business-using-the-right-packaging-tape).  If you have questions about our water-activated tape, water-activated tape dispensers, and other products for the packing and shipping of automotive aftermarket parts, please [contact us](https://betterpackages.com/contact-us.cfm) at your convenience. --- - - - - - [mailto:?body=https://blog.betterpackages.com/blog/why-wat-is-the-best-choice-for-automotive-aftermarket-retailers](mailto:?body=https://blog.betterpackages.com/blog/why-wat-is-the-best-choice-for-automotive-aftermarket-retailers) [![logo](https://blog.betterpackages.com/hs-fs/hubfs/Template%20Items/logo.png?width=256&height=96&name=logo.png)](https://www.betterpackages.com/) #### Contact Customer Service [Phone 800.474.8273](tel:800.474.8273) [Email info@betterpackages.com](tel:info@betterpackages.com) [mailto:](mailto:) [mailto:](mailto:) [Contact Us](https://www.betterpackages.com/contact/) - [Solutions](https://www.betterpackages.com/solutions/) - [Increase Packaging Productivity](https://www.betterpackages.com/increase-packaging-productivity/) - [Tamper Evident Packaging](https://www.betterpackages.com/tamper-evident-packaging/) - [Brand Your Packages](https://www.betterpackages.com/brand-your-packages/) - [Improve Warehouse Packer Safety](https://www.betterpackages.com/improve-warehouse-packer-safety/) - [Reduce Packaging Waste](https://www.betterpackages.com/reduce-packaging-waste/) - [Endure Environmental Extremes](https://www.betterpackages.com/endure-environmental-extremes/) - [Sustainable Packaging](https://www.betterpackages.com/products/curby-sustainable-packaging/) - [Products](https://www.betterpackages.com/products/) - [Curby® Sustainable Packaging](https://www.betterpackages.com/products/curby-sustainable-packaging/) - [Manual Water-Activated Tape Dispensers](https://www.betterpackages.com/products/#manual-water-activated-tape-dispensers) - [Electric Water-Activated Tape Dispensers](https://www.betterpackages.com/products/#electric-water-activated-tape-dispensers) - [Water-Activated Tape](https://www.betterpackages.com/products/#water-activated-tape) - [Parts](https://www.betterpackages.com/products/#parts) - [Learn](https://www.betterpackages.com/learn-landing/) - [About](https://www.betterpackages.com/about) - [FAQs](https://www.betterpackages.com/frequently-asked-questions/) - [Maintenance Videos](https://www.betterpackages.com/tape-dispenser-maintenance-videos/) - [Blog](https://blog.betterpackages.com/blog) - [Contact Us](https://www.betterpackages.com/contact/) © 2026 Better Packages All rights reserved.  | [Terms & Conditions](https://www.betterpackages.com/terms)  | [Privacy Policy](https://www.itape.com/privacy-policy/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Better Packages", "url" : "https://blog.betterpackages.com/blog/author/better-packages" }, "dateModified" : "2023-08-17T14:22:33.669Z", "datePublished" : "2018-10-25T04:00:00.000Z", "headline" : "Why Water-Activated Tape is the Best Choice for Automotive Aftermarket Retailers", "image" : [ "https://blog.betterpackages.com/hubfs/Imported_Blog_Media/Why-WAT-is-the-Best-Choice-for-Automotive-Aftermarket-Retailers-2.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.betterpackages.com/blog/why-wat-is-the-best-choice-for-automotive-aftermarket-retailers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.betterpackages.com/hubfs/logo.png" }, "name" : "IPG" } } ```