Inbound Marketing Blog

Whether you are starting a business or adding a new offering to your product line, it is important to consider how you will package items for shipping. In particular, the type of carton you use is crucial. Many businesses choose cardboard boxes, but are they right for your needs?

The online retail market for aftermarket automotive parts and accessories continues to grow at a rapid rate. In fact, according to findings from Hedges & Company, auto parts sales influenced by digital is likely to grow to $152 billion by 2021. This means that the challenges associated with packaging and shipping automotive parts and supplies need to be addressed quickly and efficiently.

Ecommerce in the United States is projected to hit $735.4 billion by 2023, which means that a lot of packages are landing on front porches all across America. The increase in ecommerce revenue and shipping volume amplify the importance of making sure quality is paramount in all areas of the fulfillment process - especially when it comes to sealing cartons before shipment. We recommend water-activated tape for companies shipping valuable products, in large or small quantities. Water-activated tape (also known as gummed tape, Kraft paper tape, reinforced paper tape) is designed to create a superior seal on your corrugated cartons while providing advantages other carton sealing methods do not.

E-commerce selling has become increasingly important to customers and to businesses' revenue stream. This increase in revenue and shipping volume amplify the importance of making sure quality is paramount in all areas of the fulfillment process. Water-activated tape (also known as gummed tape, Kraft paper tape, reinforced paper tape) is designed to create superior seal on your corrugated cartons while providing advantages other carton sealing methods do not. Better Packages’ water-activated tape dispensers offer companies peace of mind in the packaging and shipping process and also ensure customer satisfaction upon delivery.

In today’s competitive business world, having a strong, recognizable brand is crucial to your success. Why does effective branding matter? People who become familiar with your branding can quickly spot it and will gravitate toward it. Seeing your branding recalls the positive interactions people have had with your company, and emotion helps close deals. Your branding is a source of pride and confidence for your employees and business partners. You brand your website, brochures, and other marketing materials. But, another excellent place to capitalize on your brand power is the water-activated tape you can use to seal cartons. Not every company thinks to do this. But those that do, find it to be a tremendous source of brand awareness.

According to a 451 Research forecast shared by Forbes, worldwide e-commerce sales will approach $6 trillion by 2022. With the number of packages making their way through the distribution stream and onto front porches all across America skyrocketing, the risk of “press and grab” package thefts will likely be rising as well. Fortunately, there is a way to thwart opportunistic thieves.

For e-commerce businesses, lost, stolen, and damaged packages represent a cost that, if not controlled, can cripple a company. How common is it that a shipment doesn’t arrive at its intended destination in good condition? Shipping companies are, of course, reluctant to share these types of stats. But, it’s safe to say that undesirable outcomes occur frequently.

For e-commerce businesses, packaging is a significant expense. Consequently, the choices you make regarding the materials you use can have a big impact on profitability. Two popular options are padded envelopes and boxes. Which is the better choice for your operation? That depends on a number of factors.

The sale of electronics by e-commerce retailers has exploded in recent years, and there seems to be no end in sight for the upward trend in the industry. However, if your company doesn’t ensure merchandise arrives safely, you may see your own sales take a nosedive.

Happy holidays! Or are they? For customers who are lodging complaints with you, the holidays may be anything but happy. The same is probably true for your team members who are tasked with addressing those issues. Fortunately, there are many steps you can take to manage complaints more effectively.